Wa Ya Kirkiri TikTok Kuma A Wace Shekara Aka Kirkireshi

Wa Ya Kirkiri TikTok Kuma A Wace Shekara Aka Kirkireshi

Menene TikTok, kuma me yasa ya shahara sosai? TikTok a halin yanzu yana alfahari da masu amfani da miliyan 800 masu aiki a duk duniya tare da saukar da sama da biliyan biyu akan App Store da Google Play - abin burgewa ga dandamali da aka ƙaddamar a cikin 2016, wanda yanzu ke gasa da irin Facebook (2004), Twitter (2006) da Instagram ( 2010). 

Tare da ƙarin kasuwancin da ke juyawa zuwa TikTok don tallata alamar su, tare da yaɗa labaran da ke kewaye da yuwuwar hana TikTok a cikin Amurka , mun yi amfani da wannan damar yin zurfin nutsewa kan batun don masu sauraron mu - domin ku sami ingantacciyar rayuwa. fahimtar dandamali, kuma yanke shawara game da ko TikTok shine jarin da ya cancanta don alamar ku.

A cikin wannan labarin, zamuyi amfani da 3 “C” don fahimtar ci gaban TikTok zuwa shahara - mahallin, Abun ciki da Al'umma.

Mahallin - Musical.ly Haɗawa da Going Global

Babban kamfanin fasaha na kasar Sin ByteDance ne ya kirkiro TikTok kuma an fara fitar da shi ne a watan Satumbar 2016 da sunan "Douyin", wanda aka sayar da shi azaman sabis na sada zumunta na bidiyo mai kama da Facebook da Instagram (duka an hana su a China). A watan Nuwamba 2017, ByteDance ya sami wani app na kafofin watsa labarun da ake kira Musical.ly-wanda ke ba masu amfani (aka "Musers") damar ƙirƙirar da raba gajerun bidiyo na daidaita launi na 15-second akan dandamalin su. ByteDance a ƙarshe ya rufe aikace -aikacen Musical.ly kuma ya haɗa yawancin fasalullukarsa cikin Douyin. A watan Agusta 2018, ByteDance ya fitar da sigar Douyin, TikTok ta duniya. Ofaya daga cikin manyan abubuwan TikTok shine babban algorithm ɗin sa wanda ke hanzarta ƙididdige dandano da abubuwan da masu amfani ke buƙata dangane da yadda suke aiki da ƙa'idar.

Yawancin manyan abubuwan TikTok sun fito ne daga Musical.ly, amma abin da ba ku sani ba shi ne Musical.ly ya kusa kusa da gazawa. Musical.ly, wanda da farko ake kiranta "Cicada", an fara shi azaman app don raba bidiyon ilimantarwa na gajere wanda ke nufin matasa masu sauraro. A cewar wadanda suka kafa Alex Zhu da Luyu Yang, app din ya lalace saboda gazawa - masu tsara darasi sun fuskanci lokacin wahala wajen kirkirar bidiyon da ke da ilimi, nishadi, kuma gajeriyar isa don dacewa da lokacin mintuna 3-5. App ɗin ya gaza jawo hankalin masu amfani da masu ƙirƙira.

Tare da kashi 8% na kuɗaɗen su kawai, Zhu da Yang sun yanke shawarar sake yin aikin su gaba ɗaya. A cikin Yuli 2014, sun sake suna a matsayin Musical.ly - hanyar sadarwar zamantakewa wacce ta haɗu da kiɗa da bidiyo don jawo hankalin alƙaluma na ƙuruciya. An taƙaita bidiyon zuwa tsawon daƙiƙa 15 kuma ƙa'idar ta ba masu amfani da tarin bayanai na waƙoƙi, matattara da shirye-shiryen fim don daidaitawa. Sakin farko na app ɗin ya kasance mai inganci tare da lambobin riƙe mai amfani mai kyau, amma bayan watanni 10 na jinkirin haɓaka, kamfanin ya kusan rufewa saboda matsalolin tsabar kuɗi. 

Bidiyoyin sync-sync suna samun shahara, tare da sauran aikace-aikacen daidaita lebe kamar Triller da Dubsmash suna shiga kasuwa a kusa da wannan lokacin. Zhu da Yang sun gano cewa ana zazzage bidiyon da ake yi akan Musical.ly kuma ana raba su a wasu dandamali na kafofin sada zumunta, amma ba tare da wata alaƙa ko tunani akan bidiyon su ba, sun kasa fitar da zirga -zirga zuwa dandalin su. A cikin watanni 2 haɗe da alamar tambarin ruwa a cikin bidiyon su, Musical.ly ya yi tsalle zuwa saman sigogin Apple App Store, inda zai zauna tsawon watanni da yawa - sauran kuma tarihi ne.

Abun ciki - Iri -iri Shine Abincin Rayuwa

Yawancin mutane sun san TikTok don raye-raye da bidiyo mai daidaita lebe, wanda babban ɗakin karatu na kiɗa na TikTok, wanda ake kira "Sauti", ke ba da lasisin kiɗa daga shahararrun kiɗan kiɗa kamar Sony Music, Warner Music da Universal Music. Tsarin rikodin irin waɗannan bidiyon yana da sauƙi kai tsaye - da zarar kun zaɓi yanki na kiɗa, zai yi wasa daga masu magana da wayoyinku a cikin ainihin lokacin da kuke yin fim. A cikin shekarun da suka gabata, TikTok ya haɓaka don haɗawa da wasu nau'ikan abun ciki, kuma ana sa sabbin masu amfani da TikTok su zaɓi abin da suke so su gani a cikin ƙa'idar - zaɓi daga nau'ikan kamar wasan kwaikwayo, yin burodi , abinci, wasanni, DIY, dabbobi, jiyya na fuska , da dai sauransu 

Yawancin masu amfani da TikTok za su bincika sashin "A gare ku", wanda ke amfani da algorithm don nuna abubuwan da aka keɓanta ga mai amfani dangane da ayyukan da suka gabata. Ana nuna bidiyo ɗaya bayan ɗaya kuma masu amfani suna gungurawa ƙasa don ganin bidiyo na gaba. Duk lokacin da aka ɗora sabon bidiyo, algorithm zai nuna shi ga ƙaramin rukuni na masu amfani. Bidiyo tare da kyakkyawan haɗin mai amfani (abubuwan so, hannun jari, lokacin kallo) za a tura su ga ƙarin masu amfani masu irin wannan sha'awa, kuma idan tsarin ya maimaita kansa sau da yawa, bidiyon zai iya yin hoto. Wannan tsari yana faruwa ba tare da la'akari da yawan mabiya mahalicci yana da su ba, wanda ke bin falsafar TikTok cewa kyakkyawan abun ciki zai yi nisa.

Al'umma - Ganowa & Haɗawa

A gindinsa, babban dalilin da yasa TikTok ya shahara shine al'ummar sa ta yanar gizo. Da farko, ana samun TikTok a cikin ƙasashe 155 kuma cikin yaruka 75. Don haka, kusan duk wanda ke da haɗin intanet zai iya shiga cikin jama'ar TikTok. TikTok yana nuna wasu adadi masu ban sha'awa na masu amfani : kowane mai amfani yana kashe matsakaicin mintuna 52 a kowace rana akan TikTok kuma ana kallon matsakaicin bidiyon TikTok miliyan 1 kowace rana. Kashi 90% na masu amfani da TikTok suna samun damar aikace -aikacen yau da kullun, kuma 41% na masu amfani da TikTok suna tsakanin shekaru 16 zuwa 24.

Babban fasalin ginin al'umma na TikTok shine "Duet", wanda ke ba masu amfani damar yin rikodin kansu tare da bidiyon TikTok na yanzu a cikin tsarin allo mai tsagewa. Masu amfani kuma za su iya zaɓar yin amfani da sauti kawai daga bidiyon asali, wanda aka ɗauka a ƙasan bidiyon a matsayin “Sautin asali”. Taɓa “Sautin asali” zai haɗa ku zuwa bidiyon TikTok na asali, da duk sauran bidiyon TikTok ta amfani da “Sautin asali” iri ɗaya. Wannan yana ƙarfafa masu amfani don ba da amsa, baƙo ko yin wasa tare da sauran TikTokers, kuma ta wannan hanyar, yana da sauƙi a ga yadda memes da ƙalubale da sauri za su iya yin hoto akan TikTok. Ana iya saukar da kowane bidiyo akan TikTok kuma a raba shi zuwa wasu dandamali - zazzage bidiyon za ta haɗa da tambarin TikTok ta atomatik da sunan mai amfani na TikToker. TikTok kuma yana ba masu amfani damar haɗa hanyoyin haɗi zuwa shafukan Instagram,kasancewar kan layi .